1) Identify developing issues (Self analysis)
Education is certainly the most important problem in present Japanese society. Children make the next age and the new world. In order to construct better future, we have to reconsider our ways of education -- especially our educational system.
Japanese educational system seems to have many problems. School is no longer a comfortable space for children but sometimes a kind of prison.
There are many people (for example conservatism) who claim to reform Japanese educational system. Prime Minister Abe is maybe the most famous example. However, they often seem to disregard the voices of Children. They just insist that it is necessary to reconstruct education for nation -- not for children themselves.
What is most needed now is an educational system designed to help children grow freely.
2) Research and analysis issue (Credibility)
Undoubtedly, there are many problems in Japanese educational system, for example, bullying, entrance exam race, classroom disruption, declining academic abilities, and so on. Especially, as you can see, various mass media is now bringing up the issue of bullying because suicides due to bullying have happened continuously. Apparently, Japanese educational system produces those problems. Japanese children have already despaired of school. Many Japanese should feel the necessity of reforming educational system. Therefore, it must be valuable now to present a plan of the reformation.
3) Stake out a public position - your "sticky message" (Audience)
My sticky message is the following:
“The Japanese educational system should be reformed to be a more liberal institution in order to solve many educational problems in
My main target group is adult people, not children, because only adults have power to reform the educational system in this society. Among adults, I send my sticky message especially to mature students, parents, teachers, and activists who have the same opinion as mine. Moreover, I will send the message to progressive bureaucrats and politicians because they can reform the educational system directly.
4) Build social network (Organizational base)
I will develop the organizational base of my IE especially through the Internet. I will try to find people who have the same opinion as me. Also I will look for existent groups which may help me to spread my message, such as student organizations.
5) IE homepage: Stake out a personal public presence (Design)
I will set up a weblog and set it as the base of my IE homepage because weblog is easy to use and almighty. Everyone can see it and post comments. I will ask other people to link their websites to my blog. I will also make links to useful websites in my blog. SNS will be connected to my blog as well.
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